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Identifying your Ideal Client

The foundation of all your marketing!

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Do you know who is going to buy your services? Do you know the right things about them? If you get to know your Ideal Client, you'll have the answers to these questions and be able to convey a much more compelling marketing message, leading to increased sales across any channel.

Sometimes we get caught considering demographic information. While this is part of what makes up your ideal client, it's not the crux of the issue. Your ideal client is specific. Your ideal client is defined by needing your help, and you can speak to them more effectively the better you understand their specific problem. Identifying your Ideal Client is all about cutting through the noise to speak to the people who most perfectly need your precise help.

In this course you will:

  • identify many different aspects that describe your Ideal Client
  • hone in on the key aspects that matter for your business
  • codify your Ideal Client so it's easy to work into future marketing projects

This is an important foundational course for almost all of my other marketing related courses including: Marketing Your Business, Clarifying Your Message and Building Your Website, Talking About Your Business: Your Elevator Speech.

This course is designed for self-employed businesses that provide a service. This is applicable before or after having your first client. The service you provide could be provided online or in person.


Class Curriculum


  Introduction
Available in days
days after you enroll
  Distill Out Your Ideal Client
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  Finalizing Your Ideal Client
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days after you enroll

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Your Instructor


Maggie Karshner
Maggie Karshner

Owner and operator of Maggie Karshner, self-employment coach. As a coach she blends her past experience in business, marketing, fundraising, event planning, volunteer management, systems development, and implementation of SaaS business solutions. Maggie has been thrilled to provide one-on-one coaching for many years. In this online school you get the benefit of her most common lessons in this easy and accessible format. One on one help is also always available to you. Feel free to reach out!



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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